Users should be interested in the content and watch it to get the real value from it. Video length: YouTube content shouldn’t be too long.Engagement: Likes, dislikes, and comments are all helpful signals that help YouTube, Google, and other search engines realize a video is worthy of more visibility.This is a behavioral signal signifying the channel is an authority on certain topics and trusted by others. Subscribers: A channel with hundred or thousands of subscribers is going to perform better than a channel with 15 subscribers.Keywords: Illustrate relevance to a search query.Watch time: How long a viewer watches a video.Remember, there are a variety of signals that go into YouTube rankings and visibility: Get the ball rolling out of the gate with optimized content, and you should see consistent video success for your content and your channel. It’s also worthwhile to put ad dollars behind the video content, as the more eyes that watch it, the better it performs. Distribute Your ContentĬontent should be shared across all social channels and in relevant communities and forums to extend reach. It’s like crawling a website you can’t crawl a video the same way you can text. This is oftentimes overlooked because it’s a tedious and laborious task, but it helps YouTube and search engines better understand the video and its content better than any other way. YouTube is a place for people to educate themselves and feel inspired rarely are users trying to be sold products, or even on brands. YouTube annotations are a great tool to use for CTAs. Potentially convert as a referral visitor from YouTube.
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